YUMYum! Brands, Inc. — stock analysis & sentiment
Yum! Brands, Inc. (YUM) last closed at $137.99, near the bottom of its 52-week range of $134.26–$170.14. Composite market sentiment across 2 analyses is neutral (+11 on a −100 to +100 scale), as of Sep 20, 2026.
Produced by the Synoptiv Research Engine from public financial data. Read the methodology.
Go beyond the overview
The thesis, technical signals, risk levels, and complete evidence — everything the overview leaves out.
What changed
Since the previous analysis (v1) on Jul 31, 2026.
YUM fell to $137.99, from $153.28 at the previous analysis.
Composite sentiment ticked down from +16 to +11, turning neutral from positive.
36 headlines since the last analysis — 1 positive, 1 negative, 34 neutral.
Market cap fell -12.98%, from $43.27B to $37.66B.
Price chart
YUM daily price history.
Market sentiment
A composite of the public market data in this analysis, from −100 (bearish) to +100 (bullish).
This gauge blends news tone, analyst views, insider and congressional activity, and price momentum into a single score. The full report breaks down each driver and pairs it with the thesis.
See the full sentiment breakdown in the report →Key stats
A public snapshot of commonly used market and valuation measures.
Valuation & size
- Market cap
- $37.66B
- Enterprise value
- $50.39B
- P/E (TTM)
- 17.4
- Forward P/E
- 19.72
- Price / book
- -5.22
- Price / sales
- 4.32
Profitability & growth
- Net margin
- 25.41%
- Revenue growth
- +12.20%
- Earnings growth
- +1.32%
- Dividend yield
- 2.17%
Price & risk
- Beta
- 0.55
- Average volume
- 2.53M
From noise to signal. The full report has YUM’s thesis, trade signal, and risk levels.
About Yum! Brands, Inc.
Yum! Brands, Inc. develops, operates, and franchises quick service restaurants in the United States and internationally. It reports through four divisions built around its brands: KFC, focused on fried chicken; Taco Bell, focused on Mexican-inspired food; Pizza Hut, focused on pizza; and Habit Burger & Grill, which serves chargrilled burgers and sandwiches. The large majority of its restaurants are run by independent franchisees rather than owned by the company, so much of its revenue comes from franchise fees and royalties alongside sales at company-operated locations. The company was formed in 1997 when PepsiCo spun off its restaurant business as TRICON Global Restaurants, Inc., and took its current name in May 2002. Its operations in mainland China were separated in 2016 into Yum China Holdings, a distinct public company that licenses the brands for that market. Yum! Brands is headquartered in Louisville, Kentucky.
Latest news
Recent headlines related to YUM, with vendor tone.
YUM — frequently asked questions
Answered from the public data on this page.
What is the current market sentiment for YUM?
As of Sep 20, 2026, Yum! Brands, Inc. (YUM) carries neutral (+11 on a −100 to +100 scale) composite sentiment. The score fuses recent news tone, analyst recommendations, technical posture, insider and congressional activity, and market attention into a single figure. The full breakdown of each component is in the report.
How has YUM stock been performing?
Yum! Brands, Inc. last closed at $137.99, near the bottom of its 52-week range of $134.26–$170.14.
What is YUM's market cap and valuation?
Yum! Brands, Inc. has a market capitalization of about $37.66B, a trailing P/E of 17.4, a dividend yield of 2.17%.
What sector is YUM in, and who are its competitors?
Yum! Brands, Inc. operates in the Consumer Cyclical sector, specifically Restaurants. Comparable companies include MCD, SBUX, DASH, CMG, QSR.
Where can I find a full analysis of YUM?
The full YUM report covers the bull and bear cases, technical signals with entry, stop and target levels, complete financial statements, earnings history, insider and congressional trades, and the conditions that would invalidate the thesis. It requires a free account.
Analysis history
Every saved analysis, newest first.