YUMYum! Brands, Inc. — stock analysis & sentiment
Yum! Brands, Inc. (YUM) last closed at $157.00, around the middle of its 52-week range of $137.33–$170.14. Composite market sentiment across 1 analysis is positive (+17 on a −100 to +100 scale), as of Jul 31, 2026.
Produced by the Synoptiv Research Engine from public financial data. Read the methodology.
Go beyond the overview
The thesis, technical signals, risk levels, and complete evidence — everything the overview leaves out.
What the data says
An overview of the public data behind YUM.
At $157.00, the shares sit in the upper half of their 52-week range of $137.33 to $170.14 — about 10% above the low and roughly 8% below the high. That entire band spans only around a quarter of the low, which is a relatively contained year for a stock of this size, and the beta of 0.56 fits that picture: the shares have historically moved a good deal less than the broad market, so the range reflects a business the market has repriced in modest steps rather than sharp swings.
With a market capitalization near $43.3 billion, the stock trades at about 24.5 times trailing earnings and roughly 21 times forward estimates, a gap that reflects expectations of higher earnings ahead. Behind that multiple is a profit margin of about 20.5% and revenue growth of roughly 15% — the franchise-heavy model converts a fifth of revenue into profit, which is the kind of economics that typically carries a multiple above the market average. The price-to-book figure is negative, which means shareholders' equity on the balance sheet is below zero, a common outcome for franchisors that have returned capital through buybacks and debt; the ratio isn't a meaningful valuation input here. The dividend yield stands at about 1.97%.
The news flow splits between company-specific and sector-wide items. The company-level stories center on brand and portfolio changes: coverage from mid-to-late June of Yum! Brands selling Pizza Hut, plus brand-level activity such as KFC Canada launching a beverage line in late July and Pizza Hut UK reopening its Marble Arch location in early July. The remainder is industry backdrop rather than company news — a Domino's share decline to a 52-week low following a CEO change, and a piece on consumer discretionary names adding buyback capacity during a weak stretch — which places some of the recent commentary on the restaurant and consumer sector generally rather than on this company alone.
Written from public market data. Research, not financial advice — the thesis, signals and risk levels are in the full report.
Price chart
YUM daily price history.
Market sentiment
A composite of the public market data in this analysis, from −100 (bearish) to +100 (bullish).
This gauge blends news tone, analyst views, insider and congressional activity, and price momentum into a single score. The full report breaks down each driver and pairs it with the thesis.
See the full sentiment breakdown in the report →Key stats
A public snapshot of commonly used market and valuation measures.
Valuation & size
- Market cap
- $43.27B
- Enterprise value
- $54.33B
- P/E (TTM)
- 24.49
- Forward P/E
- 21.12
- Price / book
- -5.94
Profitability & growth
- Net margin
- 20.48%
- Revenue growth
- +15.20%
- Earnings growth
- +72.20%
- Dividend yield
- 1.97%
Price & risk
- Beta
- 0.56
- Average volume
- 2.35M
From noise to signal. The full report has YUM’s thesis, trade signal, and risk levels.
About Yum! Brands, Inc.
Yum! Brands, Inc. develops, operates, and franchises quick service restaurants in the United States and internationally. It reports through four divisions built around its brands: KFC, focused on fried chicken; Taco Bell, focused on Mexican-inspired food; Pizza Hut, focused on pizza; and Habit Burger & Grill, which serves chargrilled burgers and sandwiches. The large majority of its restaurants are run by independent franchisees rather than owned by the company, so much of its revenue comes from franchise fees and royalties alongside sales at company-operated locations. The company was formed in 1997 when PepsiCo spun off its restaurant business as TRICON Global Restaurants, Inc., and took its current name in May 2002. Its operations in mainland China were separated in 2016 into Yum China Holdings, a distinct public company that licenses the brands for that market. Yum! Brands is headquartered in Louisville, Kentucky.
Latest news
Recent headlines related to YUM, with vendor tone.
YUM — frequently asked questions
Answered from the public data on this page.
What is the current market sentiment for YUM?
As of Jul 31, 2026, Yum! Brands, Inc. (YUM) carries positive (+17 on a −100 to +100 scale) composite sentiment. The score fuses recent news tone, analyst recommendations, technical posture, insider and congressional activity, and market attention into a single figure. The full breakdown of each component is in the report.
How has YUM stock been performing?
Yum! Brands, Inc. last closed at $157.00, around the middle of its 52-week range of $137.33–$170.14.
What is YUM's market cap and valuation?
Yum! Brands, Inc. has a market capitalization of about $43.27B, a trailing P/E of 24.5, a dividend yield of 1.97%.
What sector is YUM in, and who are its competitors?
Yum! Brands, Inc. operates in the Consumer Cyclical sector, specifically Restaurants. Comparable companies include MCD, SBUX, DASH, CMG, QSR.
Where can I find a full analysis of YUM?
The full YUM report covers the bull and bear cases, technical signals with entry, stop and target levels, complete financial statements, earnings history, insider and congressional trades, and the conditions that would invalidate the thesis. It requires a free account.
Analysis history
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