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ROKURoku, Inc. Class A Common Stock — stock analysis & sentiment

NASDAQCommunication ServicesEntertainment
$154.93

Last analyzed · v2

Sentiment+9·neutral

Roku, Inc. Class A Common Stock (ROKU) last closed at $154.93, near the top of its 52-week range of $78.53–$159.89. Composite market sentiment across 2 analyses is neutral (+9 on a −100 to +100 scale), as of Sep 12, 2026.

Produced by the Synoptiv Research Engine from public financial data. Read the methodology.

Full report

Go beyond the overview

The thesis, technical signals, risk levels, and complete evidence — everything the overview leaves out.

What changed

Since the previous analysis (v1) on Jul 29, 2026.

Price
+6.61%

ROKU rose to $154.93, from $145.33 at the previous analysis.

Sentiment▼ -2
+9

Composite sentiment ticked down from +11 to +9, still neutral.

News flow
43 new

43 headlines since the last analysis — 4 positive, 1 negative, 38 neutral.

Market cap+7.18%
$23.01B

Market cap rose +7.18%, from $21.47B to $23.01B.

The written analysis on this page was refreshed for v2.

What the data says

An overview of the public data behind ROKU.

At $154.93, Roku is trading within about 3% of its 52-week high of $159.89 and close to double its 52-week low of $78.53. A range that wide — the high is roughly twice the low — describes a stock that has moved a great deal over the past year rather than settling into a narrow band, and the current price sits at the upper end of it. A beta of 2.05 fits that pattern: the shares have historically moved about twice as much as the broad market, in both directions.

At a roughly $23 billion market capitalization, the market is paying about 66 times trailing earnings and about 39 times forward estimates, with the gap between the two reflecting expectations of earnings growth ahead. The price-to-book ratio of 8.1 is similarly well above the value carried on the balance sheet. Those multiples sit against a business that is profitable but thinly so — a 6.8% profit margin — while growing revenue at 21.9%. In short, the earnings base is currently small relative to the price, and most of the valuation rests on revenue expansion rather than on today's bottom line.

Recent headlines have been a mix of company-specific and sector-wide items. Company-specific coverage includes upward EPS revisions grouped with other names, two insider sales — one by President Charles Collier of 20,538 shares for about $3.0 million in early August, and another of nearly 11,000 shares for roughly $1.6 million, whose headline frames it in the context of a prepared acquisition — and a comparison of revenue trends against Walt Disney. The rest of the flow is about the wider streaming and connected-TV landscape rather than Roku itself: several pieces on Netflix's stock moves and a smart-TV market forecast. Coverage in that second group speaks to the sector Roku operates in, not to its own results.

Written from public market data. Research, not financial advice — the thesis, signals and risk levels are in the full report.

Price chart

ROKU daily price history.

Market sentiment

A composite of the public market data in this analysis, from −100 (bearish) to +100 (bullish).

BearishBullish
+9
neutral

This gauge blends news tone, analyst views, insider and congressional activity, and price momentum into a single score. The full report breaks down each driver and pairs it with the thesis.

See the full sentiment breakdown in the report →

Key stats

A public snapshot of commonly used market and valuation measures.

52-week range$154.93
$78.53$159.89
Current price $154.93 sits 94% of the way between the 52-week low of $78.53 and high of $159.89.

Valuation & size

Profitability & growth

Price & risk

From noise to signal. The full report has ROKU’s thesis, trade signal, and risk levels.

About Roku, Inc. Class A Common Stock

Roku, Inc. operates a TV streaming platform in the United States and internationally, organized into two segments: Platform and Devices. Through the platform, users can find and watch TV shows, movies, news, sports, and other content, and the company sells digital advertising services alongside it. On the Devices side, Roku makes streaming players, Roku-branded TVs, audio products, smart home products, and related accessories. The company was incorporated in 2002 and is headquartered in San Jose, California.

Communication Services · Entertainment

Latest news

Recent headlines related to ROKU, with vendor tone.

ROKU — frequently asked questions

Answered from the public data on this page.

What is the current market sentiment for ROKU?

As of Sep 12, 2026, Roku, Inc. Class A Common Stock (ROKU) carries neutral (+9 on a −100 to +100 scale) composite sentiment. The score fuses recent news tone, analyst recommendations, technical posture, insider and congressional activity, and market attention into a single figure. The full breakdown of each component is in the report.

How has ROKU stock been performing?

Roku, Inc. Class A Common Stock last closed at $154.93, near the top of its 52-week range of $78.53–$159.89.

What is ROKU's market cap and valuation?

Roku, Inc. Class A Common Stock has a market capitalization of about $23.01B, a trailing P/E of 65.9.

What sector is ROKU in, and who are its competitors?

Roku, Inc. Class A Common Stock operates in the Communication Services sector, specifically Entertainment. Comparable companies include DIS, WBD, LYV, TKO, FWONA.

Where can I find a full analysis of ROKU?

The full ROKU report covers the bull and bear cases, technical signals with entry, stop and target levels, complete financial statements, earnings history, insider and congressional trades, and the conditions that would invalidate the thesis. It requires a free account.

Analysis history

Every saved analysis, newest first.