NFLX vs ROKU
NetFlix Inc (NFLX) and Roku, Inc. Class A Common Stock (ROKU) compared on valuation, profitability, price performance and market sentiment. NFLX sentiment is neutral; ROKU is neutral. Last analyzed Jul 17, 2026 and Jul 29, 2026.
Performance
Each rebased to 0% at the start of its recent history — the gap is relative out/under-performance.
- Last close
- $73.68$143.91
- Market cap
- $313.07B$21.47B
- P/E (TTM)
- Stronger: 24107.2
- Forward P/E
- Stronger: 19.439.3
- Price / book
- 10.1Stronger: 8
- Net margin
- Stronger: 28.52%4.06%
- Revenue growth
- +16.20%Stronger: +22.40%
- Beta
- 1.522.01
- 52-week high
- $127.75$148.88
- 52-week low
- $70.86$78.53
marks the stronger side on ratios, margins, growth and yield. Levels like price and market cap aren’t scored.
Where they differ
NetFlix Inc
Communication Services · Entertainment
Netflix, Inc. is an entertainment company that operates a subscription streaming service available worldwide. Its catalog spans television series, documentaries, feature films, games, and live programming across a range of genres and languages. Members stream this content over the internet on a variety of connected devices, including televisions, computers, set-top boxes, and mobile phones and tablets. The company was incorporated in 1997 and is headquartered in Los Gatos, California.
Full NFLX overview →Roku, Inc. Class A Common Stock
Communication Services · Entertainment
Roku, Inc. operates a TV streaming platform in the United States and internationally, organized into two segments: Platform and Devices. Through the platform, users can find and watch TV shows, movies, news, sports, and other content, and the company sells digital advertising services alongside it. On the Devices side, Roku makes streaming players, Roku-branded TVs, audio products, smart home products, and related accessories. The company was incorporated in 2002 and is headquartered in San Jose, California.
Full ROKU overview →NFLX vs ROKU: frequently asked questions
Which has the higher market cap, NFLX or ROKU?
NFLX has the higher market capitalization. NFLX is about $313.07B, compared with about $21.47B for ROKU.
Which has the lower trailing P/E, NFLX or ROKU?
NFLX has the lower trailing P/E. NFLX trades at 24 times trailing earnings, versus 107.2 for ROKU.
Which has stronger market sentiment, NFLX or ROKU?
ROKU has the stronger composite sentiment score. NFLX scores 10 and ROKU scores 11 on a −100 to +100 scale.
Go deeper on NFLX and ROKU
Line up margins, growth, valuation and shared ETF exposure side by side — then read the full thesis, signals and risk levels behind each name.