MSFT vs NOW
Microsoft Corp (MSFT) and SERVICENOW, INC. (NOW) compared on valuation, profitability, price performance and market sentiment. MSFT sentiment is positive; NOW is positive. Last analyzed Jun 24, 2026 and Jul 23, 2026.
Performance
Each rebased to 0% at the start of its recent history — the gap is relative out/under-performance.
- Last close
- $373.94$102.06
- Market cap
- $2.71T$98.45B
- P/E (TTM)
- Stronger: 21.856.8
- Forward P/E
- Stronger: 18.919
- Price / book
- Stronger: 6.68.4
- Net margin
- Stronger: 39.34%12.59%
- Revenue growth
- —+22.10%
- Dividend yield
- 0.97%—
- Beta
- 1.10.96
- 52-week high
- $555.45$210.20
- 52-week low
- $356.28$81.24
marks the stronger side on ratios, margins, growth and yield. Levels like price and market cap aren’t scored.
Where they differ
Microsoft Corp
Technology · Software - Infrastructure
Microsoft develops and licenses software for businesses and consumers, and is best known for the Windows operating system and the Office productivity suite. Its business is organized into three segments of broadly similar scale. Productivity and Business Processes covers Office and Microsoft 365 productivity applications, Exchange, SharePoint, Teams, LinkedIn, and the Dynamics business applications. Intelligent Cloud comprises server products and cloud services, including the Azure platform, Windows Server, and SQL Server. More Personal Computing includes the Windows client business, Xbox and gaming, Bing search and advertising, and Surface devices. Alongside its software and cloud businesses, the company invests in artificial intelligence, integrating AI assistants and services across its products and its Azure platform.
Full MSFT overview →SERVICENOW, INC.
Technology · Software - Application
ServiceNow, Inc. is an enterprise software company that provides a cloud-based platform for building and running digital workflows. Founded in 2004 and headquartered in Santa Clara, California, the company operates in North America, Europe, the Middle East and Africa, Asia Pacific, and other international markets. It was formerly known as Service-now.com and adopted its current name in May 2012. Its platform supports a broad range of applications, including IT service management, IT operations management, security operations, integrated risk management, and asset management, along with tools for customer service, field service, human resources, and finance and supply chain operations. ServiceNow also offers capabilities for building custom applications and automation, and it serves customers across sectors such as government, financial services, healthcare and life sciences, manufacturing, retail, technology, and telecommunications, working both directly and through service providers and resale partners.
Full NOW overview →MSFT vs NOW: frequently asked questions
Which has the higher market cap, MSFT or NOW?
MSFT has the higher market capitalization. MSFT is about $2.71T, compared with about $98.45B for NOW.
Which has the lower trailing P/E, MSFT or NOW?
MSFT has the lower trailing P/E. MSFT trades at 21.8 times trailing earnings, versus 56.8 for NOW.
Which has stronger market sentiment, MSFT or NOW?
MSFT has the stronger composite sentiment score. MSFT scores 31 and NOW scores 16 on a −100 to +100 scale.
Go deeper on MSFT and NOW
Line up margins, growth, valuation and shared ETF exposure side by side — then read the full thesis, signals and risk levels behind each name.