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NOWSERVICENOW, INC. — stock analysis & sentiment

NYSETechnologySoftware - Application
$128.48

Last analyzed · v5

Sentiment+33·positive

SERVICENOW, INC. (NOW) last closed at $128.48, around the middle of its 52-week range of $81.24–$194.73. Composite market sentiment across 5 analyses is positive (+33 on a −100 to +100 scale), as of Aug 23, 2026.

Produced by the Synoptiv Research Engine from public financial data. Read the methodology.

Full report

Go beyond the overview

The thesis, technical signals, risk levels, and complete evidence — everything the overview leaves out.

What changed

Since the previous analysis (v4) on Jul 23, 2026.

Price
+39.74%

NOW rose to $128.48, from $91.94 at the previous analysis.

Sentiment▲ +11
+33

Composite sentiment climbed from +22 to +33, still positive.

News flow
58 new

58 headlines since the last analysis — 29 positive, 29 neutral.

Market cap+34.92%
$132.83B

Market cap rose +34.92%, from $98.45B to $132.83B.

The written analysis on this page was refreshed for v5.

What the data says

An overview of the public data behind NOW.

ServiceNow closes at $128.48, near the lower half of a wide 52-week band that runs from $81.24 to $194.73. That range is unusually broad — the high sits at more than double the low — so the past year has involved large swings rather than a steady drift, and the current price sits well below the top of that band while remaining meaningfully above the bottom.

At roughly $133 billion in market capitalization, the stock carries a trailing price-to-earnings ratio near 80 against a forward multiple closer to 26, a gap that reflects expectations of substantially higher earnings ahead rather than current results. Price-to-book sits above 10, and the reported net profit margin is about 11% on revenue growing roughly 24% year over year — a business that is profitable, though its margin is modest relative to the multiple attached to it, with growth doing much of the work in that valuation. A beta of 0.93 means the shares have moved slightly less than the broader market on average, despite the size of the 52-week range.

Recent coverage is dominated by comparison pieces rather than company-specific news. Several articles from early and mid-August measure ServiceNow against Palantir and Salesforce on growth rates and long-term positioning in enterprise AI software. The wider backdrop appears in commentary on a broad software sell-off described as the most disconnected since the late 1990s, alongside a note that Salesforce shares have fallen more than 30% in 2026, plus general SaaS market research. In short, the flow is mostly sector-level framing and peer benchmarking, with little in the way of discrete company events.

Written from public market data. Research, not financial advice — the thesis, signals and risk levels are in the full report.

Price chart

NOW daily price history.

Market sentiment

A composite of the public market data in this analysis, from −100 (bearish) to +100 (bullish).

BearishBullish
+33
positive

This gauge blends news tone, analyst views, insider and congressional activity, and price momentum into a single score. The full report breaks down each driver and pairs it with the thesis.

See the full sentiment breakdown in the report →

Key stats

A public snapshot of commonly used market and valuation measures.

52-week range$128.48
$81.24$194.73
Current price $128.48 sits 42% of the way between the 52-week low of $81.24 and high of $194.73.

Valuation & size

Profitability & growth

Price & risk

From noise to signal. The full report has NOW’s thesis, trade signal, and risk levels.

About SERVICENOW, INC.

ServiceNow, Inc. is a software company that sells cloud-based tools for automating and managing enterprise workflows. Its products run on a common platform and span IT service and operations management, security operations, risk management, and asset management, alongside applications for customer service, field service, human resources, legal and procurement operations, and workplace services. The platform also includes low-code tools that let customers build and automate their own applications. The company sells to large organizations across government, financial services, healthcare and life sciences, manufacturing, retail, technology, and telecommunications, both directly and through resale and service partners, and it operates in North America, Europe, the Middle East and Africa, Asia Pacific, and Latin America. Founded in 2004 as Service-now.com, it adopted its current name in 2012 and is headquartered in Santa Clara, California.

Technology · Software - Application

Latest news

Recent headlines related to NOW, with vendor tone.

NOW — frequently asked questions

Answered from the public data on this page.

What is the current market sentiment for NOW?

As of Aug 23, 2026, SERVICENOW, INC. (NOW) carries positive (+33 on a −100 to +100 scale) composite sentiment. The score fuses recent news tone, analyst recommendations, technical posture, insider and congressional activity, and market attention into a single figure. The full breakdown of each component is in the report.

How has NOW stock been performing?

SERVICENOW, INC. last closed at $128.48, around the middle of its 52-week range of $81.24–$194.73.

What is NOW's market cap and valuation?

SERVICENOW, INC. has a market capitalization of about $132.83B, a trailing P/E of 79.8.

What sector is NOW in, and who are its competitors?

SERVICENOW, INC. operates in the Technology sector, specifically Software - Application. Comparable companies include MSFT, ORCL, PANW, CRWD, FTNT.

Where can I find a full analysis of NOW?

The full NOW report covers the bull and bear cases, technical signals with entry, stop and target levels, complete financial statements, earnings history, insider and congressional trades, and the conditions that would invalidate the thesis. It requires a free account.

Analysis history

Every saved analysis, newest first.