NOWSERVICENOW, INC. — stock analysis & sentiment
SERVICENOW, INC. (NOW) last closed at $157.00, in the upper half of its 52-week range of $81.24–$192.97. Composite market sentiment across 7 analyses is positive (+34 on a −100 to +100 scale), as of Oct 24, 2026.
Produced by the Synoptiv Research Engine from public financial data. Read the methodology.
Go beyond the overview
The thesis, technical signals, risk levels, and complete evidence — everything the overview leaves out.
What changed
Since the previous analysis (v6) on Sep 23, 2026.
NOW rose to $157.00, from $140.78 at the previous analysis.
Composite sentiment ticked up from +27 to +34, still positive.
43 headlines since the last analysis — 19 positive, 3 negative, 21 neutral.
Market cap rose +16.03%, from $141.64B to $164.34B.
The written analysis on this page was refreshed for v7.
What the data says
An overview of the public data behind NOW.
At $157.00, ServiceNow trades about two-thirds of the way up its 52-week range of $81.24 to $192.97. That puts it roughly 19% below the high and more than 90% above the low. The high is nearly two and a half times the low, so the stock has covered a lot of ground over the past year.
The market values the company at about $164 billion. That is roughly 99 times trailing earnings but about 32 times forward earnings. The wide gap between the two figures reflects analyst estimates of much higher earnings ahead. Profit margin is about 11%, and revenue grew 24%. Price-to-book is around 13, so the market values the business well above its net assets. The stock pays no dividend. A beta of 0.99 means it has moved almost exactly in line with the broader market.
Most of the recent news is about ServiceNow itself rather than the wider software sector. Several pieces compare it with other companies, including SNX and Workday, the latter on revenue growth trends. Others include Zacks research coverage and a look at whether the company can reach a revenue target of more than $30 billion by 2030. One report covered a session in which the shares fell more than the broader market. One item in the feed, about Vereigen Media winning an industry award, has no clear connection to the company.
Written from public market data. Research, not financial advice — the thesis, signals and risk levels are in the full report.
Price chart
NOW daily price history.
Market sentiment
A composite of the public market data in this analysis, from −100 (bearish) to +100 (bullish).
This gauge blends news tone, analyst views, insider and congressional activity, and price momentum into a single score. The full report breaks down each driver and pairs it with the thesis.
See the full sentiment breakdown in the report →Key stats
A public snapshot of commonly used market and valuation measures.
Valuation & size
- Market cap
- $164.34B
- Enterprise value
- $168.13B
- P/E (TTM)
- 99.35
- Forward P/E
- 31.76
- Price / book
- 13.13
- Price / sales
- 11.16
Profitability & growth
- Net margin
- 11.34%
- Revenue growth
- +24.00%
- Earnings growth
- -21.90%
- Dividend yield
- 0.00%
Price & risk
- Beta
- 0.99
- Average volume
- 16.05M
From noise to signal. The full report has NOW’s thesis, trade signal, and risk levels.
About SERVICENOW, INC.
ServiceNow, Inc. develops cloud software for managing digital workflows across large organizations. Its platform began in IT — service management, operations management, and security operations — and has since extended into customer service management, field service, HR service delivery, legal and procurement operations, and low-code application development tools that let customers build their own workflows. Related offerings include integrated risk and asset management, strategic portfolio management, and data and AI capabilities layered across the platform. The company sells to customers in government, financial services, healthcare and life sciences, manufacturing, retail, technology, and telecommunications, both directly and through resellers, consultancies, and systems integrators. Founded in 2004 as Service-now.com, it adopted its current name in 2012 and is headquartered in Santa Clara, California.
Latest news
Recent headlines related to NOW, with vendor tone.
NOW — frequently asked questions
Answered from the public data on this page.
What is the current market sentiment for NOW?
As of Oct 24, 2026, SERVICENOW, INC. (NOW) carries positive (+34 on a −100 to +100 scale) composite sentiment. The score fuses recent news tone, analyst recommendations, technical posture, insider and congressional activity, and market attention into a single figure. The full breakdown of each component is in the report.
How has NOW stock been performing?
SERVICENOW, INC. last closed at $157.00, in the upper half of its 52-week range of $81.24–$192.97.
What is NOW's market cap and valuation?
SERVICENOW, INC. has a market capitalization of about $164.34B, a trailing P/E of 99.4, a dividend yield of 0.00%.
What sector is NOW in, and who are its competitors?
SERVICENOW, INC. operates in the Technology sector, specifically Software - Application. Comparable companies include MSFT, ORCL, PANW, CRWD, FTNT.
Where can I find a full analysis of NOW?
The full NOW report covers the bull and bear cases, technical signals with entry, stop and target levels, complete financial statements, earnings history, insider and congressional trades, and the conditions that would invalidate the thesis. It requires a free account.
Analysis history
Every saved analysis, newest first.