NKENike, Inc. — stock analysis & sentiment
Nike, Inc. (NKE) last closed at $37.30, near the bottom of its 52-week range of $31.97–$70.44. Composite market sentiment across 2 analyses is neutral (-10 on a −100 to +100 scale), as of Oct 26, 2026.
Produced by the Synoptiv Research Engine from public financial data. Read the methodology.
Go beyond the overview
The thesis, technical signals, risk levels, and complete evidence — everything the overview leaves out.
What changed
Since the previous analysis (v1) on Aug 23, 2026.
NKE fell to $37.30, from $40.76 at the previous analysis.
Composite sentiment ticked up from -16 to -10, turning neutral from negative.
54 headlines since the last analysis — 5 positive, 15 negative, 34 neutral.
Market cap fell -8.38%, from $60.47B to $55.4B.
The written analysis on this page was refreshed for v2.
What the data says
An overview of the public data behind NKE.
Nike closed at $37.30, near the bottom of its 52-week range of $31.97 to $70.44. That is about 17% above the low and roughly 47% below the high. The high is more than twice the low, so the stock has traded over a very wide band in the past year, and most of that movement has been downward from the peak.
At about $55.4 billion in market capitalization, the shares trade at roughly 17.9 times trailing earnings and 23.6 times forward earnings. The forward multiple is higher than the trailing one, which means expected earnings are lower than those of the past twelve months. The company keeps about 6.7 cents of profit per dollar of sales, a thin margin, and revenue is down 4.3% from a year earlier. The price-to-book ratio is about 3.6 and the dividend yield is 4.4%. With a beta of about 1.1, the stock has moved slightly more than the overall market.
News from October 21 to 24 was mostly about Nike itself. Headlines covered the stock falling more steeply than the broader market, a slowdown in digital sales, and its dividend income. Other items looked at the wider consumer and sporting-goods space: comparisons involving Dick's Sporting Goods, weaker Americas sales at lululemon, and a dividend piece on McDonald's.
Written from public market data. Research, not financial advice — the thesis, signals and risk levels are in the full report.
Price chart
NKE daily price history.
Market sentiment
A composite of the public market data in this analysis, from −100 (bearish) to +100 (bullish).
This gauge blends news tone, analyst views, insider and congressional activity, and price momentum into a single score. The full report breaks down each driver and pairs it with the thesis.
See the full sentiment breakdown in the report →Key stats
A public snapshot of commonly used market and valuation measures.
Valuation & size
- Market cap
- $55.4B
- Enterprise value
- $58.16B
- P/E (TTM)
- 17.93
- Forward P/E
- 23.58
- Price / book
- 3.63
- Price / sales
- 1.21
Profitability & growth
- Net margin
- 6.74%
- Revenue growth
- -4.30%
- Earnings growth
- -2.10%
- Dividend yield
- 4.40%
Price & risk
- Beta
- 1.1
- Average volume
- 33.07M
From noise to signal. The full report has NKE’s thesis, trade signal, and risk levels.
About Nike, Inc.
NIKE, Inc. designs, develops, and sells athletic footwear, apparel, equipment, and accessories for men, women, and children. Its products reach customers worldwide through wholesale accounts — including footwear stores, sporting goods and athletic specialty retailers, department stores, and golf, tennis, and skate shops — as well as independent distributors, licensees, and the company's own NIKE Direct retail stores and digital platforms. Alongside physical products, NIKE offers fitness and activity apps, sport and wellness content, and sport-focused events. The company markets under trademarks including NIKE, Jordan, and Jumpman, and its Converse subsidiary sells casual sneakers, apparel, and accessories under names such as Converse, Chuck Taylor, All Star, One Star, and Jack Purcell. Founded in 1964 as Blue Ribbon Sports, Inc., the company adopted its current name in 1971 and is headquartered in Beaverton, Oregon.
Consumer Cyclical · Footwear & Accessories
Latest news
Recent headlines related to NKE, with vendor tone.
NKE — frequently asked questions
Answered from the public data on this page.
What is the current market sentiment for NKE?
As of Oct 26, 2026, Nike, Inc. (NKE) carries neutral (-10 on a −100 to +100 scale) composite sentiment. The score fuses recent news tone, analyst recommendations, technical posture, insider and congressional activity, and market attention into a single figure. The full breakdown of each component is in the report.
How has NKE stock been performing?
Nike, Inc. last closed at $37.30, near the bottom of its 52-week range of $31.97–$70.44.
What is NKE's market cap and valuation?
Nike, Inc. has a market capitalization of about $55.4B, a trailing P/E of 17.9, a dividend yield of 4.40%.
What sector is NKE in, and who are its competitors?
Nike, Inc. operates in the Consumer Cyclical sector, specifically Footwear & Accessories. Comparable companies include DECK, CROX, SHOO, WWW, RCKY.
Where can I find a full analysis of NKE?
The full NKE report covers the bull and bear cases, technical signals with entry, stop and target levels, complete financial statements, earnings history, insider and congressional trades, and the conditions that would invalidate the thesis. It requires a free account.
Analysis history
Every saved analysis, newest first.