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DGDollar General Corp. — stock analysis & sentiment

NYSEConsumer DefensiveDiscount Stores
$124.95

Last analyzed · v2

Sentiment+20·positive

Dollar General Corp. (DG) last closed at $124.95, around the middle of its 52-week range of $95.11–$158.23. Composite market sentiment across 2 analyses is positive (+20 on a −100 to +100 scale), as of Sep 18, 2026.

Produced by the Synoptiv Research Engine from public financial data. Read the methodology.

Full report

Go beyond the overview

The thesis, technical signals, risk levels, and complete evidence — everything the overview leaves out.

What changed

Since the previous analysis (v1) on Jul 30, 2026.

Price
-2.00%

DG fell to $124.95, from $127.50 at the previous analysis.

Sentiment▼ -3
+20

Composite sentiment ticked down from +23 to +20, still positive.

News flow
49 new

49 headlines since the last analysis — 3 positive, 46 neutral.

Market cap-4.86%
$27.01B

Market cap fell -4.86%, from $28.39B to $27.01B.

The written analysis on this page was refreshed for v2.

What the data says

An overview of the public data behind DG.

At $124.95, the stock sits close to the middle of its 52-week span of $95.11 to $158.23 — about 21% below the high and roughly 31% above the low. That range is wide for a consumer defensive name, spanning a difference of more than 60% between the two extremes, so the past year has involved meaningfully more movement than the sector label alone would imply.

The market is pricing the roughly $27 billion business at about 15.9 times trailing earnings and 14.8 times forward earnings, the modest gap between the two reflecting expectations of slightly higher earnings ahead. Price to book stands near 2.9. Profitability is thin in absolute terms — a 3.9% net margin — which is characteristic of high-volume, low-price retail, where earnings come from turnover rather than markup. Revenue grew 5.2%, the dividend yields 1.89%, and a beta of 0.24 indicates the shares have historically moved far less in step with the broader market than average.

The recent news flow has been mostly about the neighborhood rather than the house. Of the last several items, the majority concern other retail and retail-adjacent companies — Target's omnichannel fulfillment, beauty expansion and non-merchandise revenue, and Realty Income's dividend coverage. Only two touch this company directly: a comparative value piece pairing it against TJX, and a Zacks screen that listed it alongside several unrelated names. There has been no company-specific operating or corporate news in this window, so coverage has been driven by sector-level and screening commentary.

Written from public market data. Research, not financial advice — the thesis, signals and risk levels are in the full report.

Price chart

DG daily price history.

Market sentiment

A composite of the public market data in this analysis, from −100 (bearish) to +100 (bullish).

BearishBullish
+20
positive

This gauge blends news tone, analyst views, insider and congressional activity, and price momentum into a single score. The full report breaks down each driver and pairs it with the thesis.

See the full sentiment breakdown in the report →

Key stats

A public snapshot of commonly used market and valuation measures.

52-week range$124.95
$95.11$158.23
Current price $124.95 sits 47% of the way between the 52-week low of $95.11 and high of $158.23.

Profitability & growth

Price & risk

From noise to signal. The full report has DG’s thesis, trade signal, and risk levels.

About Dollar General Corp.

Dollar General is a discount retailer that operates stores across much of the United States, with a concentration in the southern, southwestern, midwestern, and eastern parts of the country. Its stores stock a mix of consumables and general merchandise at low price points: paper and cleaning products, packaged food, refrigerated and frozen items, snacks and beverages, over-the-counter medicines, personal care goods, pet food and supplies, and tobacco products. Beyond everyday consumables, the company sells seasonal and home goods — holiday items, toys, batteries, greeting cards, small electronics, gardening and hardware supplies, kitchenware, small appliances, and home textiles — along with basic apparel and accessories for men, women, and children. The business was founded in 1939 as J.L. Turner & Son and took its current name in 1968. It is headquartered in Goodlettsville, Tennessee.

Consumer Defensive · Discount Stores

Related companies

Latest news

Recent headlines related to DG, with vendor tone.

DG — frequently asked questions

Answered from the public data on this page.

What is the current market sentiment for DG?

As of Sep 18, 2026, Dollar General Corp. (DG) carries positive (+20 on a −100 to +100 scale) composite sentiment. The score fuses recent news tone, analyst recommendations, technical posture, insider and congressional activity, and market attention into a single figure. The full breakdown of each component is in the report.

How has DG stock been performing?

Dollar General Corp. last closed at $124.95, around the middle of its 52-week range of $95.11–$158.23.

What is DG's market cap and valuation?

Dollar General Corp. has a market capitalization of about $27.01B, a trailing P/E of 15.9, a dividend yield of 1.89%.

What sector is DG in, and who are its competitors?

Dollar General Corp. operates in the Consumer Defensive sector, specifically Discount Stores. Comparable companies include WMT, COST, TGT, DLTR, BJ.

Where can I find a full analysis of DG?

The full DG report covers the bull and bear cases, technical signals with entry, stop and target levels, complete financial statements, earnings history, insider and congressional trades, and the conditions that would invalidate the thesis. It requires a free account.

Analysis history

Every saved analysis, newest first.