AMZNAmazon.Com Inc — stock analysis & sentiment
Amazon.Com Inc (AMZN) last closed at $251.52, in the upper half of its 52-week range of $196.00–$287.20. Composite market sentiment across 3 analyses is neutral (+6 on a −100 to +100 scale), as of Oct 5, 2026.
Produced by the Synoptiv Research Engine from public financial data. Read the methodology.
Go beyond the overview
The thesis, technical signals, risk levels, and complete evidence — everything the overview leaves out.
What changed
Since the previous analysis (v2) on Aug 11, 2026.
AMZN fell to $251.52, from $272.27 at the previous analysis.
Composite sentiment slipped from +22 to +6, turning neutral from positive.
42 headlines since the last analysis — 10 positive, 4 negative, 28 neutral.
Market cap fell -9.55%, from $3T to $2.71T.
Price chart
AMZN daily price history.
Market sentiment
A composite of the public market data in this analysis, from −100 (bearish) to +100 (bullish).
This gauge blends news tone, analyst views, insider and congressional activity, and price momentum into a single score. The full report breaks down each driver and pairs it with the thesis.
See the full sentiment breakdown in the report →Key stats
A public snapshot of commonly used market and valuation measures.
Valuation & size
- Market cap
- $2.71T
- Enterprise value
- $2.84T
- P/E (TTM)
- 20.23
- Forward P/E
- 24.01
- Price / book
- 4.92
Profitability & growth
- Net margin
- 17.44%
- Revenue growth
- +19.60%
- Earnings growth
- +2.42%
- Dividend yield
- 0.00%
Price & risk
- Beta
- 1.44
- Average volume
- 39.19M
From noise to signal. The full report has AMZN’s thesis, trade signal, and risk levels.
About Amazon.Com Inc
Amazon.com, Inc. sells consumer products online and through physical stores, and provides advertising and subscription services in North America and internationally. It reports results in three segments: North America, International, and Amazon Web Services. Its retail selection includes both merchandise it buys for resale and goods sold by third-party sellers, supported by programs that let those sellers reach customers in its stores. The company also designs and sells consumer electronics, including Kindle e-readers, Fire tablets, Fire TV, Echo, Ring, Blink, and eero devices, and it produces and licenses media content. Through Amazon Web Services, it offers computing, storage, database, analytics, machine learning, and artificial intelligence services to developers and enterprises. Other lines include advertising products such as sponsored, display, and video ads; the Amazon Prime membership program; and publishing and distribution programs used by authors, independent publishers, musicians, filmmakers, streamers, and app developers. Amazon was incorporated in 1994 and is headquartered in Seattle, Washington.
Latest news
Recent headlines related to AMZN, with vendor tone.
AMZN — frequently asked questions
Answered from the public data on this page.
What is the current market sentiment for AMZN?
As of Oct 5, 2026, Amazon.Com Inc (AMZN) carries neutral (+6 on a −100 to +100 scale) composite sentiment. The score fuses recent news tone, analyst recommendations, technical posture, insider and congressional activity, and market attention into a single figure. The full breakdown of each component is in the report.
How has AMZN stock been performing?
Amazon.Com Inc last closed at $251.52, in the upper half of its 52-week range of $196.00–$287.20.
What is AMZN's market cap and valuation?
Amazon.Com Inc has a market capitalization of about $2.71T, a trailing P/E of 20.2, a dividend yield of 0.00%.
What sector is AMZN in, and who are its competitors?
Amazon.Com Inc operates in the Consumer Cyclical sector, specifically Internet Retail. Comparable companies include EBAY, CPNG, DDS, ETSY, M.
Where can I find a full analysis of AMZN?
The full AMZN report covers the bull and bear cases, technical signals with entry, stop and target levels, complete financial statements, earnings history, insider and congressional trades, and the conditions that would invalidate the thesis. It requires a free account.
Analysis history
Every saved analysis, newest first.