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AMZNAmazon.Com Inc — stock analysis & sentiment

NASDAQConsumer CyclicalInternet Retail
$243.62

Last analyzed · v1

Sentiment+17·positive

Amazon.Com Inc (AMZN) last closed at $243.62, around the middle of its 52-week range of $196.00–$278.56. Composite market sentiment across 1 analysis is positive (+17 on a −100 to +100 scale), as of Jul 10, 2026.

Produced by the Synoptiv Research Engine from public financial data. Read the methodology.

Full report

Go beyond the overview

The thesis, technical signals, risk levels, and complete evidence — everything the overview leaves out.

What the data says

An overview of the public data behind AMZN.

Amazon closed at $243.62, sitting roughly midway through a 52-week range that runs from $196.00 to $278.56. The stock is about 12% below its high for the year and about 24% above its low, so it has neither broken out nor broken down recently; the range itself is fairly wide, which is consistent with a beta of 1.46 — the shares have historically moved more sharply than the broader market in both directions.

At a market capitalization of roughly $2.66 trillion, the market values the business at about 32 times trailing earnings and about 25 times forward earnings. That gap between the two multiples reflects expectations of higher earnings ahead rather than anything visible in the current figures. Against that pricing, the company converts about 12.2% of revenue into profit and grew revenue about 16.6% over the comparison period, while the price-to-book ratio of roughly 6.0 shows the market is paying well above the accounting value of the company's assets — typical of a business whose value rests more on its earnings power than on its balance sheet.

Recent coverage has been a mix of company-specific and sector-wide items. On the company side, headlines have focused on the launch of Leo broadband and on the expanding reach of Alexa advertising and AWS's AI offerings, alongside commentary on the stock's performance relative to the wider market. The sector-level coverage places Amazon within the broader competition for AI infrastructure, notably in stories about challengers to Nvidia's position in AI chips, where Amazon is named among several large players. In short, the news flow is presently oriented as much around the industry's AI build-out as around Amazon's own retail operations.

Written from public market data. Research, not financial advice — the thesis, signals and risk levels are in the full report.

Price chart

AMZN daily price history.

Market sentiment

A composite of the public market data in this analysis, from −100 (bearish) to +100 (bullish).

BearishBullish
+17
positive

This gauge blends news tone, analyst views, insider and congressional activity, and price momentum into a single score. The full report breaks down each driver and pairs it with the thesis.

See the full sentiment breakdown in the report →

Key stats

A public snapshot of commonly used market and valuation measures.

52-week range$243.62
$196.00$278.56
Current price $243.62 sits 58% of the way between the 52-week low of $196.00 and high of $278.56.

Profitability & growth

Price & risk

From noise to signal. The full report has AMZN’s thesis, trade signal, and risk levels.

About Amazon.Com Inc

Amazon.com, Inc. is a technology and retail company headquartered in Seattle, Washington, and incorporated in 1994. It sells consumer products through its online and physical stores, and operates a marketplace where third-party sellers list their own merchandise. The company reports results across three segments: North America, International, and Amazon Web Services. AWS provides cloud infrastructure services including compute, storage, databases, analytics, and machine learning to businesses and developers. Amazon also designs and sells consumer electronics under brands such as Kindle, Fire, Echo, Ring, Blink, and eero; produces and distributes media content; sells advertising in sponsored, display, and video formats; and operates the Prime membership program. Separate creator programs allow authors, publishers, musicians, filmmakers, streamers, and developers to publish and sell their work through Amazon's platforms.

Consumer Cyclical · Internet Retail

Latest news

Recent headlines related to AMZN, with vendor tone.

AMZN — frequently asked questions

Answered from the public data on this page.

What is the current market sentiment for AMZN?

As of Jul 10, 2026, Amazon.Com Inc (AMZN) carries positive (+17 on a −100 to +100 scale) composite sentiment. The score fuses recent news tone, analyst recommendations, technical posture, insider and congressional activity, and market attention into a single figure. The full breakdown of each component is in the report.

How has AMZN stock been performing?

Amazon.Com Inc last closed at $243.62, around the middle of its 52-week range of $196.00–$278.56.

What is AMZN's market cap and valuation?

Amazon.Com Inc has a market capitalization of about $2.66T, a trailing P/E of 32.1.

What sector is AMZN in, and who are its competitors?

Amazon.Com Inc operates in the Consumer Cyclical sector, specifically Internet Retail. Comparable companies include EBAY, CPNG, DDS, ETSY, M.

Where can I find a full analysis of AMZN?

The full AMZN report covers the bull and bear cases, technical signals with entry, stop and target levels, complete financial statements, earnings history, insider and congressional trades, and the conditions that would invalidate the thesis. It requires a free account.

Analysis history

Every saved analysis, newest first.