GOOGL vs SNAP
Alphabet Inc. Class A Common Stock (GOOGL) and Snap Inc. (SNAP) compared on valuation, profitability, price performance and market sentiment. GOOGL sentiment is positive; SNAP is negative. Last analyzed Jul 23, 2026 and Jul 30, 2026.
Performance
Each rebased to 0% at the start of its recent history — the gap is relative out/under-performance.
- Last close
- $347.15$4.73
- Market cap
- $4.17T$7.77B
- P/E (TTM)
- 26.1—
- Forward P/E
- 23.3Stronger: 6.4
- Price / book
- 8.7Stronger: 3.8
- Net margin
- Stronger: 37.92%-6.72%
- Revenue growth
- Stronger: +21.80%+12.10%
- Dividend yield
- 0.25%—
- Beta
- 1.251.05
- 52-week high
- $408.61$9.77
- 52-week low
- $187.82$3.81
marks the stronger side on ratios, margins, growth and yield. Levels like price and market cap aren’t scored.
Where they differ
Alphabet Inc. Class A Common Stock
Communication Services · Internet Content & Information
Alphabet Inc. is the parent company of Google, organized into three segments: Google Services, Google Cloud, and Other Bets. Google Services covers the company's consumer products and advertising, including Search, YouTube, Android, Chrome, Gmail, Google Maps, Google Play, and a range of devices, along with subscriptions such as YouTube TV, YouTube Music and Premium, and Google One. Google Cloud provides infrastructure, platform, and productivity services to businesses, including AI tools built around the Vertex AI platform and Gemini, cybersecurity, data and analytics, and the Google Workspace collaboration suite. Other Bets comprises the company's earlier-stage ventures across areas such as transportation and internet services. The company's revenue is drawn largely from advertising, with cloud services and subscriptions forming a growing share. Alphabet was incorporated in 1998 and is headquartered in Mountain View, California.
Full GOOGL overview →Snap Inc.
Communication Services · Internet Content & Information
Snap Inc. is a technology company headquartered in Santa Monica, California. Founded in 2010 as Snapchat, Inc., it took its current name in 2016. Its main product is Snapchat, a camera and messaging application built around short photo and video messages, with additional surfaces for maps, stories, and short-form video, along with augmented reality features. The company also sells subscriptions that unlock early or exclusive app features, and has developed Spectacles, a line of AR glasses. Most of Snap's revenue comes from advertising. It offers image, video, collection, and story ad formats, as well as AR ad experiences, supported by a self-serve platform for buying and managing campaigns and tools for measuring their results. Snap operates in North America, Europe, and other international markets.
Full SNAP overview →GOOGL vs SNAP: frequently asked questions
Which has the higher market cap, GOOGL or SNAP?
GOOGL has the higher market capitalization. GOOGL is about $4.17T, compared with about $7.77B for SNAP.
Which has stronger market sentiment, GOOGL or SNAP?
GOOGL has the stronger composite sentiment score. GOOGL scores 20 and SNAP scores -14 on a −100 to +100 scale.
Go deeper on GOOGL and SNAP
Line up margins, growth, valuation and shared ETF exposure side by side — then read the full thesis, signals and risk levels behind each name.