CL vs WDFC
Colgate-Palmolive Company (CL) and Wd-40 Co (WDFC) compared on valuation, profitability, price performance and market sentiment. CL sentiment is positive; WDFC is positive. Last analyzed Jul 30, 2026 and Jul 29, 2026.
Performance
Each rebased to 0% at the start of its recent history — the gap is relative out/under-performance.
- Last close
- $93.49$229.34
- Market cap
- $74.81B$2.98B
- P/E (TTM)
- 36Stronger: 34.4
- Forward P/E
- Stronger: 23.134.1
- Price / book
- 516.5Stronger: 10.7
- Net margin
- 10.04%Stronger: 13.23%
- Revenue growth
- +8.40%Stronger: +24.30%
- Dividend yield
- Stronger: 2.27%1.78%
- Beta
- 0.320.26
- 52-week high
- $99.33$298.90
- 52-week low
- $74.55$175.38
marks the stronger side on ratios, margins, growth and yield. Levels like price and market cap aren’t scored.
Where they differ
Colgate-Palmolive Company
Consumer Defensive · Household & Personal Products
Colgate-Palmolive is a consumer products company that manufactures and sells oral, personal, and home care goods, along with pet nutrition products, in the United States and internationally. Its oral, personal, and home care segment covers toothpaste, toothbrushes, and mouthwash; soaps, shower gels, shampoos, deodorants, and skin health products; and dishwashing detergents, fabric conditioners, and household cleaners. These reach consumers through traditional and online retailers, wholesalers, and distributors, as well as dentists and skin care professionals, under brands including Colgate, Palmolive, Tom's of Maine, Sanex, Speed Stick, Softsoap, Irish Spring, Ajax, Fabuloso, Suavitel, elmex, meridol, Darlie, Sorriso, EltaMD, and PCA SKIN. The pet nutrition segment operates through Hill's Pet Nutrition, selling everyday diets under Hill's Science Diet and veterinary-directed therapeutic formulas under Hill's Prescription Diet, distributed via pet specialty retailers, veterinarians, and e-commerce channels. The company traces its origins to 1806 and is headquartered in New York City.
Full CL overview →Wd-40 Co
Basic Materials · Specialty Chemicals
WD-40 Company makes maintenance and household cleaning products sold across the Americas, Europe, Asia, Australia, India, the Middle East, and Africa. Its core line is the WD-40 Multi-Use Product, offered in aerosol, non-aerosol trigger spray, precision pen, and bulk liquid formats. The company also sells WD-40 Specialist, a range of penetrants, degreasers, corrosion inhibitors, greases, lubricants, and rust removers; 3-IN-ONE drip and specialty oils; and GT85, a bike maintenance line. Its homecare and cleaning brands include 2000 Flushes and X-14 automatic toilet bowl cleaners, Spot Shot carpet stain and odor removers, Carpet Fresh and 1001 rug and room deodorizers, no vac fabric sanitizers and spot cleaners, and Lava and Solvol hand soaps. Products reach customers through hardware stores, auto parts retailers, industrial distributors, mass and home center retailers, grocery and warehouse club stores, farm and sporting goods outlets, independent bike dealers, and online sellers. Founded in 1953, the company is headquartered in San Diego, California.
Full WDFC overview →CL vs WDFC: frequently asked questions
Which has the higher market cap, CL or WDFC?
CL has the higher market capitalization. CL is about $74.81B, compared with about $2.98B for WDFC.
Which has the lower trailing P/E, CL or WDFC?
WDFC has the lower trailing P/E. CL trades at 36 times trailing earnings, versus 34.4 for WDFC.
Which has stronger market sentiment, CL or WDFC?
WDFC has the stronger composite sentiment score. CL scores 28 and WDFC scores 31 on a −100 to +100 scale.
Which pays the higher dividend yield, CL or WDFC?
CL has the higher indicated dividend yield. CL yields 2.27%, compared with 1.78% for WDFC.
Go deeper on CL and WDFC
Line up margins, growth, valuation and shared ETF exposure side by side — then read the full thesis, signals and risk levels behind each name.