# Reed's, Inc. (REED) stock analysis and sentiment

Canonical page: https://synoptiv.com/stock/REED
Methodology: https://synoptiv.com/methodology
Author: Synoptiv Research Engine

Last analyzed: Aug 22, 2026

Reed's, Inc. (REED) last closed at $1.00, near the bottom of its 52-week range of $0.73–$12.00. Composite market sentiment across 1 analysis is neutral (+4 on a −100 to +100 scale), as of Aug 22, 2026.

## What the data says

Reed's trades at $1.00, near the bottom of a 52-week band that runs from $0.73 to $12.00 — a range so wide that the low sits at roughly six percent of the high, marking a year in which the shares lost the great majority of their value rather than oscillating around a stable level. At about $11.9 million, the market capitalization places the company among the smallest listed names, and the beta of 0.29 indicates the stock has historically moved far less in step with the broader market than average, with its swings driven more by company-specific developments than by market direction.

The valuation figures are negative rather than merely low, which reflects an unprofitable business rather than a cheap one. The forward price-to-earnings ratio of roughly -0.88 and price-to-book of about -7.5 both stem from negative underlying figures — the latter implying shareholders' equity is below zero. A profit margin of -63.5% means losses run to well over half of revenue, and revenue itself is contracting, down about 21% year over year. Together these indicate a company shrinking at the top line while losing substantial money against each dollar of sales.

The news flow is overwhelmingly company-specific and centers on financing and listing venue. The most recent item, from December 2025, covers the pricing of a $10 million public offering alongside an uplisting to NYSE American; a $10.0 million private placement closed in January 2025, and a 2023 item records the move from Nasdaq to the OTCQX along with a $2.5 million bridge financing. An August 2025 headline notes a 20 percent sales drop in the second quarter, consistent with the revenue contraction in the figures above. Product news appears occasionally — a Virgil's can format at Sprouts Farmers Market — and only a couple of items concern other companies rather than Reed's itself.

## About Reed's, Inc.

Reed's, Inc. makes and distributes non-alcoholic beverages built around ginger, including its craft ginger beer, ginger ale, ready-to-drink products, and functional sodas. The company also owns the Virgil's line of handcrafted sodas and the Flying Cauldron brand of butterscotch soda.

Its products reach consumers through natural food and gourmet retailers, grocery chains, mass merchants, club stores, convenience and drug stores, liquor stores, foodservice accounts, and on-premise bars and restaurants, as well as through its own website and third-party e-commerce channels. Founded in 1987 and formerly named Original Beverage Corporation, the company adopted the Reed's name in 2001 and is headquartered in Norwalk, Connecticut.

## Company profile

- Symbol: REED
- Exchange: NYSE American
- Security type: Stock
- Sector: Consumer Defensive
- Industry: Beverages - Non-Alcoholic
- Composite sentiment: neutral (4 on a -100 to +100 scale)

## Key statistics

| Metric | Value |
| --- | ---: |
| Market capitalization | $11.86M |
| Enterprise value | $19.59M |
| Forward P/E | -0.88 |
| Price to book | -7.52 |
| Price to sales | 0.41 |
| Beta | 0.29 |
| Net margin | -63.48% |
| Revenue growth | -21.40% |
| 52-week high | $12.00 |
| 52-week low | $0.73 |
| Average volume | 20.13K |

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## Recent news

- [Reed’s Receives Non‑Compliance Notice From NYSE American Over Stockholders’ Deficit And Five‑Year Losses](https://www.benzinga.com/news/26/08/61227267/reed-s-receives-non-compliance-notice-nyse-american-over-stockholders-deficit-and-five-year-losses) — Aug 14, 2026
- [Reed's Receives NYSE Deficiency Notification Regarding Stockholders' Equity](/news/382481/reeds-receives-nyse-deficiency-notification-regarding-stockholders-equity) — Aug 14, 2026
- [Reed’s mulling “financing alternatives” to bolster growth](https://www.just-drinks.com/news/reeds-mulling-financing-alternatives-to-bolster-growth/) — Aug 13, 2026
- [Reeds mulling financing alternatives to bolster growth](https://finance.yahoo.com/m/613c6c56-7900-3f81-8c26-9bdc890af011/reed%E2%80%99s-mulling-%E2%80%9Cfinancing.html) — Aug 13, 2026
- [Reed's Inc (REED) (Q2 2026) Earnings Call Highlights: Strategic Turnaround Gains Momentum with ...](https://finance.yahoo.com/markets/stocks/articles/reeds-inc-reed-q2-2026-230345464.html) — Aug 12, 2026
- [Reed’s shares rise as cost improvements offset weaker second-quarter revenue](https://investorshub.advfn.com/market-news/article/34107/reeds-shares-rise-as-cost-improvements-offset-weaker-second-quarter-revenue) — Aug 12, 2026
- [Reed's, Inc. (REED) Q2 2026 Earnings Call Transcript](https://seekingalpha.com/article/4935456-reeds-inc-reed-q2-2026-earnings-call-transcript) — Aug 12, 2026
- [Reed's shares rise as cost improvements offset weaker second-quarter revenue](/news/381062/reeds-shares-rise-as-cost-improvements-offset-weaker-second-quarter-revenue) — Aug 12, 2026
- [Reed's Q2 EPS $(0.36) Beats $(0.41) Estimate, Sales $7.488M Miss $7.618M Estimate](https://www.benzinga.com/news/earnings/26/08/61126687/reed-s-q2-eps-0-36-beats-0-41-estimate-sales-7-488m-miss-7-618m-estimate) — Aug 11, 2026
- [Reed's Reports Second Quarter 2026 Results](/news/380852/reeds-reports-second-quarter-2026-results) — Aug 11, 2026

## Frequently asked questions

### What is the current market sentiment for REED?

As of Aug 22, 2026, Reed's, Inc. (REED) carries neutral (+4 on a −100 to +100 scale) composite sentiment. The score fuses recent news tone, analyst recommendations, technical posture, insider and congressional activity, and market attention into a single figure. The full breakdown of each component is in the report.

### How has REED stock been performing?

Reed's, Inc. last closed at $1.00, near the bottom of its 52-week range of $0.73–$12.00.

### What is REED's market cap and valuation?

Reed's, Inc. has a market capitalization of about $11.86M.

### What sector is REED in, and who are its competitors?

Reed's, Inc. operates in the Consumer Defensive sector, specifically Beverages - Non-Alcoholic. Comparable companies include COCO, FIZZ, MINE, ZVIA, JSDA.

### Where can I find a full analysis of REED?

The full REED report covers the bull and bear cases, technical signals with entry, stop and target levels, complete financial statements, earnings history, insider and congressional trades, and the conditions that would invalidate the thesis. It requires a free account.

## Important information

This page is generated from public market and company information. Data can be delayed, incomplete, or wrong. It is research and analysis, not financial advice.

- [Methodology](https://synoptiv.com/methodology)
- [Disclosures](https://synoptiv.com/disclosures)
- [Full report](https://synoptiv.com/stock/REED/v/1) (account and access required)