# SERVICENOW, INC. (NOW) stock analysis and sentiment

Canonical page: https://synoptiv.com/stock/NOW
Methodology: https://synoptiv.com/methodology
Author: Synoptiv Research Engine

Last analyzed: Jul 23, 2026

SERVICENOW, INC. (NOW) last closed at $102.06, in the lower half of its 52-week range of $81.24–$210.20. Composite market sentiment across 4 analyses is positive (+16 on a −100 to +100 scale), as of Jul 23, 2026.

## What the data says

At its last close of $102.06, ServiceNow sits in the lower portion of a very wide 52-week band that runs from $81.24 to $210.20. The stock trades a little above its yearly low but well below the high, meaning it has given back the majority of its peak level over the period. A range that spans more than a doubling from bottom to top points to a year of large swings rather than steady movement.

On valuation, the market prices the company at roughly $98 billion. Its trailing price-to-earnings ratio of about 57 is high relative to the earnings it has already booked, but the forward multiple of around 19 is far lower, reflecting expectations of meaningfully higher future earnings. The price-to-book ratio near 8.4 shows the shares are valued at a substantial premium to net asset value. Underneath that, the business carries a profit margin of about 13 percent alongside revenue growth of roughly 22 percent, so it is both profitable and still expanding its top line. A beta close to 0.96 indicates the stock tends to move broadly in line with the wider market rather than amplifying its swings.

The recent news flow is centered mostly on ServiceNow itself rather than its sector. Several items frame a debate over whether artificial intelligence will erode or extend its business, referencing a sharp decline over the first half of the year, a downgrade, and comparisons with UiPath as an agentic-AI peer. A single broader piece looks at the size of the overall workflow-automation market, but the bulk of the coverage weighs the bull and bear cases for this specific company.

## About SERVICENOW, INC.

ServiceNow, Inc. is an enterprise software company that provides a cloud-based platform for building and running digital workflows. Founded in 2004 and headquartered in Santa Clara, California, the company operates in North America, Europe, the Middle East and Africa, Asia Pacific, and other international markets. It was formerly known as Service-now.com and adopted its current name in May 2012.

Its platform supports a broad range of applications, including IT service management, IT operations management, security operations, integrated risk management, and asset management, along with tools for customer service, field service, human resources, and finance and supply chain operations. ServiceNow also offers capabilities for building custom applications and automation, and it serves customers across sectors such as government, financial services, healthcare and life sciences, manufacturing, retail, technology, and telecommunications, working both directly and through service providers and resale partners.

## Company profile

- Symbol: NOW
- Exchange: NYSE
- Security type: Stock
- Sector: Technology
- Industry: Software - Application
- Composite sentiment: positive (16 on a -100 to +100 scale)

## Key statistics

| Metric | Value |
| --- | ---: |
| Market capitalization | $98.45B |
| Enterprise value | $95.7B |
| Trailing P/E | 56.82 |
| Forward P/E | 19.01 |
| Price to book | 8.39 |
| Price to sales | 7.05 |
| Beta | 0.96 |
| Net margin | 12.59% |
| Revenue growth | 22.10% |
| Earnings growth | 2.30% |
| 52-week high | $210.20 |
| 52-week low | $81.24 |
| Average volume | 27.91M |

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## Recent news

- [ServiceNow buys 5% of BusinessNext, values Indian software firm at $700 million](https://sg.finance.yahoo.com/news/servicenow-buys-5-businessnext-values-230416054.html) — Jul 22, 2026
- [ServiceNow Q2 Earnings Call Highlights](https://www.marketbeat.com/instant-alerts/servicenow-q2-earnings-call-highlights-2026-07-22/?utm_source=yahoofinance&utm_medium=yahoofinance) — Jul 22, 2026
- [Big Afternoon for Q2 Earnings: GOOGL, TSLA & More](https://finance.yahoo.com/markets/stocks/articles/big-afternoon-q2-earnings-googl-223300625.html) — Jul 22, 2026
- [ServiceNow (NOW) Q2 Earnings: How Key Metrics Compare to Wall Street Estimates](https://finance.yahoo.com/markets/stocks/articles/servicenow-now-q2-earnings-key-220002039.html) — Jul 22, 2026
- [ServiceNow (NYSE:NOW) Exceeds Q2 CY2026 Expectations](https://finance.yahoo.com/markets/stocks/articles/servicenow-nyse-now-exceeds-q2-215743761.html) — Jul 22, 2026
- [ServiceNow (NOW) Q2 Earnings and Revenues Top Estimates](https://finance.yahoo.com/markets/stocks/articles/servicenow-now-q2-earnings-revenues-215507399.html) — Jul 22, 2026
- [NOW Stock Surges 7% After-Hours As ServiceNow Beats Q2 Estimates, Lifts Full-Year Outlook](https://stocktwits.com/news-articles/markets/equity/now-stock-surges-7-percent-after-hours-as-service-now-beats-q2-estimates-lifts-full-year-outlook/cZZmHRyR7DM) — Jul 22, 2026
- [ServiceNow Earnings Top Views, Revenue Outlook Light. But Software Stock Climbs.](https://www.investors.com/news/technology/servicenow-stock-servicenow-earnings-software-q2-2026/?src=A00220&yptr=yahoo) — Jul 22, 2026
- [After a Tough Day, ServiceNow Reports Solid Earnings](https://www.barrons.com/articles/servicenow-earnings-stock-price-49fa598b?siteid=yhoof2&yptr=yahoo) — Jul 22, 2026
- [These S&P500 stocks are moving in today's after hours session](https://www.chartmill.com/news/PLD/Chartmill-51423-These-SP500-stocks-are-moving-in-todays-after-hours-session) — Jul 22, 2026

## Frequently asked questions

### What is the current market sentiment for NOW?

As of Jul 23, 2026, SERVICENOW, INC. (NOW) carries positive (+16 on a −100 to +100 scale) composite sentiment. The score fuses recent news tone, analyst recommendations, technical posture, insider and congressional activity, and market attention into a single figure. The full breakdown of each component is in the report.

### How has NOW stock been performing?

SERVICENOW, INC. last closed at $102.06, in the lower half of its 52-week range of $81.24–$210.20.

### What is NOW's market cap and valuation?

SERVICENOW, INC. has a market capitalization of about $98.45B, a trailing P/E of 56.8.

### What sector is NOW in, and who are its competitors?

SERVICENOW, INC. operates in the Technology sector, specifically Software - Application. Comparable companies include MSFT, ORCL, PANW, CRWD, FTNT.

### Where can I find a full analysis of NOW?

The full NOW report covers the bull and bear cases, technical signals with entry, stop and target levels, complete financial statements, earnings history, insider and congressional trades, and the conditions that would invalidate the thesis. It requires a free account.

## Important information

This page is generated from public market and company information. Data can be delayed, incomplete, or wrong. It is research and analysis, not financial advice.

- [Methodology](https://synoptiv.com/methodology)
- [Disclosures](https://synoptiv.com/disclosures)
- [Full report](https://synoptiv.com/stock/NOW/v/4) (account and access required)