# Nike, Inc. (NKE) stock analysis and sentiment

Canonical page: https://synoptiv.com/stock/NKE
Methodology: https://synoptiv.com/methodology
Author: Synoptiv Research Engine

Last analyzed: Aug 23, 2026

Nike, Inc. (NKE) last closed at $40.76, near the bottom of its 52-week range of $38.86–$80.17. Composite market sentiment across 1 analysis is negative (-14 on a −100 to +100 scale), as of Aug 23, 2026.

## What the data says

At $40.76, Nike trades close to the bottom of its 52-week range of $38.86 to $80.17 — roughly 5% above the low and about half the high. A band that wide, with the current price clustered near its floor, describes a stock that has spent the past year working steadily downward rather than oscillating around a stable level.

The market capitalization of about $60.5 billion works out to 19.4 times trailing earnings and 17.8 times forward estimates, so the forward figure sits modestly below the trailing one, reflecting expectations of slightly higher earnings ahead. Price to book stands at 4.07. Underlying profitability is thinner than the multiple alone conveys: a net profit margin near 6.7%, alongside revenue that has contracted about 1.1% year over year. The dividend yield of 4.02% is a direct arithmetic consequence of the price decline against the payout. A beta of 1.118 places the shares slightly more volatile than the broad market, though the past year's move has clearly been driven by company-specific factors rather than market beta alone.

Recent coverage is heavily Nike-centric and focused on the decline itself — headlines note a 12-year low, a drawdown of roughly 76% from the peak, and a dividend yield that now exceeds Coca-Cola's, with recurring discussion of whether a turnaround is underway. The remaining items are sector context rather than company news: a piece on Dick's Sporting Goods ahead of its August 25 report, coverage of On Holding, and an item on the Section 301 tariff structure covering 60 countries at rates of 10% to 12.5%, which bears on footwear and apparel importers generally.

## About Nike, Inc.

NIKE, Inc. designs, develops, and sells athletic footwear, apparel, equipment, and accessories for men, women, and children. Its products reach customers worldwide through wholesale accounts — including footwear stores, sporting goods and athletic specialty retailers, department stores, and golf, tennis, and skate shops — as well as independent distributors, licensees, and the company's own NIKE Direct retail stores and digital platforms. Alongside physical products, NIKE offers fitness and activity apps, sport and wellness content, and sport-focused events.

The company markets under trademarks including NIKE, Jordan, and Jumpman, and its Converse subsidiary sells casual sneakers, apparel, and accessories under names such as Converse, Chuck Taylor, All Star, One Star, and Jack Purcell. Founded in 1964 as Blue Ribbon Sports, Inc., the company adopted its current name in 1971 and is headquartered in Beaverton, Oregon.

## Company profile

- Symbol: NKE
- Exchange: NYSE
- Security type: Stock
- Sector: Consumer Cyclical
- Industry: Footwear & Accessories
- Composite sentiment: negative (-14 on a -100 to +100 scale)

## Key statistics

| Metric | Value |
| --- | ---: |
| Market capitalization | $60.47B |
| Enterprise value | $62.48B |
| Trailing P/E | 19.41 |
| Forward P/E | 17.79 |
| Price to book | 4.07 |
| Price to sales | 1.3 |
| Dividend yield | 4.02% |
| Beta | 1.12 |
| Net margin | 6.70% |
| Revenue growth | -1.10% |
| Earnings growth | 4.28% |
| 52-week high | $80.17 |
| 52-week low | $38.86 |
| Average volume | 24.29M |

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## Recent news

- [Why Is Nike Stock Declining, and is it a Generational Buying Opportunity?](https://www.fool.com/investing/2026/08/23/why-is-nike-stock-declining-and-is-it-a-generation/?source=iedfolrf0000001) — Aug 23, 2026
- [NIKE, Inc. (NYSE:NKE) Vs On Holding (NYSE:ONON) – Here’s What Jim Cramer Thinks](https://finance.yahoo.com/markets/stocks/articles/nike-inc-nyse-nke-vs-000128165.html) — Aug 23, 2026
- [Nike Now Yields More Than Coca-Cola. Is the Turnaround Finally Priced In?](https://www.fool.com/investing/2026/08/22/nike-yields-more-coca-cola-turnaround/?source=iedfolrf0000001) — Aug 22, 2026
- [Benzinga Bulls and Bears: Ross, Moderna, Webull](https://www.benzinga.com/markets/market-summary/26/08/61371513/benzinga-bulls-and-bears-ross-moderna-webull) — Aug 22, 2026
- [A massive 'corporate welfare' program is underway - and consumers want a bigger cut of it](https://www.marketwatch.com/story/a-massive-corporate-welfare-program-is-underway-and-consumers-want-a-bigger-cut-of-it-0ff06d67?mod=mw_FV) — Aug 22, 2026
- [Nike (NKE) Could Be 9% Overvalued Following Community Push And Ongoing Headwinds](https://finance.yahoo.com/markets/stocks/articles/nike-nke-could-9-overvalued-211018629.html) — Aug 21, 2026
- [Nike Just Hit a 12-Year Low. Does History Say Now Is the Time to Buy?](https://www.fool.com/investing/2026/08/21/nike-just-hit-a-12-year-low-does-history-say-now-i/) — Aug 21, 2026
- [Discover which dow jones stocks are making waves on Friday.](https://www.chartmill.com/news/PG/Chartmill-53872-Discover-which-dow-jones-stocks-are-making-waves-on-Friday) — Aug 21, 2026
- [Nike Stock Sinks to Multi-Year Lows: There’s No Quick Fix for NKE Here](https://www.barchart.com/story/news/3975334/nike-stock-sinks-to-multi-year-lows-theres-no-quick-fix-for-nke-here) — Aug 21, 2026
- [Prediction: Dick's Sporting Goods Stock Will go Parabolic After Aug. 25. Here's Why.](https://www.fool.com/investing/2026/08/21/prediction-dicks-sporting-goods-stock-parabolic/?source=iedfolrf0000001) — Aug 21, 2026

## Frequently asked questions

### What is the current market sentiment for NKE?

As of Aug 23, 2026, Nike, Inc. (NKE) carries negative (-14 on a −100 to +100 scale) composite sentiment. The score fuses recent news tone, analyst recommendations, technical posture, insider and congressional activity, and market attention into a single figure. The full breakdown of each component is in the report.

### How has NKE stock been performing?

Nike, Inc. last closed at $40.76, near the bottom of its 52-week range of $38.86–$80.17.

### What is NKE's market cap and valuation?

Nike, Inc. has a market capitalization of about $60.47B, a trailing P/E of 19.4, a dividend yield of 4.02%.

### What sector is NKE in, and who are its competitors?

Nike, Inc. operates in the Consumer Cyclical sector, specifically Footwear & Accessories. Comparable companies include DECK, CROX, SHOO, WWW, RCKY.

### Where can I find a full analysis of NKE?

The full NKE report covers the bull and bear cases, technical signals with entry, stop and target levels, complete financial statements, earnings history, insider and congressional trades, and the conditions that would invalidate the thesis. It requires a free account.

## Important information

This page is generated from public market and company information. Data can be delayed, incomplete, or wrong. It is research and analysis, not financial advice.

- [Methodology](https://synoptiv.com/methodology)
- [Disclosures](https://synoptiv.com/disclosures)
- [Full report](https://synoptiv.com/stock/NKE/v/1) (account and access required)