# Amazon.Com Inc (AMZN) stock analysis and sentiment

Canonical page: https://synoptiv.com/stock/AMZN
Methodology: https://synoptiv.com/methodology
Author: Synoptiv Research Engine

Last analyzed: Jul 10, 2026

Amazon.Com Inc (AMZN) last closed at $243.62, around the middle of its 52-week range of $196.00–$278.56. Composite market sentiment across 1 analysis is positive (+17 on a −100 to +100 scale), as of Jul 10, 2026.

## What the data says

Amazon closed at $243.62, sitting roughly midway through a 52-week range that runs from $196.00 to $278.56. The stock is about 12% below its high for the year and about 24% above its low, so it has neither broken out nor broken down recently; the range itself is fairly wide, which is consistent with a beta of 1.46 — the shares have historically moved more sharply than the broader market in both directions.

At a market capitalization of roughly $2.66 trillion, the market values the business at about 32 times trailing earnings and about 25 times forward earnings. That gap between the two multiples reflects expectations of higher earnings ahead rather than anything visible in the current figures. Against that pricing, the company converts about 12.2% of revenue into profit and grew revenue about 16.6% over the comparison period, while the price-to-book ratio of roughly 6.0 shows the market is paying well above the accounting value of the company's assets — typical of a business whose value rests more on its earnings power than on its balance sheet.

Recent coverage has been a mix of company-specific and sector-wide items. On the company side, headlines have focused on the launch of Leo broadband and on the expanding reach of Alexa advertising and AWS's AI offerings, alongside commentary on the stock's performance relative to the wider market. The sector-level coverage places Amazon within the broader competition for AI infrastructure, notably in stories about challengers to Nvidia's position in AI chips, where Amazon is named among several large players. In short, the news flow is presently oriented as much around the industry's AI build-out as around Amazon's own retail operations.

## About Amazon.Com Inc

Amazon.com, Inc. is a technology and retail company headquartered in Seattle, Washington, and incorporated in 1994. It sells consumer products through its online and physical stores, and operates a marketplace where third-party sellers list their own merchandise. The company reports results across three segments: North America, International, and Amazon Web Services. AWS provides cloud infrastructure services including compute, storage, databases, analytics, and machine learning to businesses and developers.

Amazon also designs and sells consumer electronics under brands such as Kindle, Fire, Echo, Ring, Blink, and eero; produces and distributes media content; sells advertising in sponsored, display, and video formats; and operates the Prime membership program. Separate creator programs allow authors, publishers, musicians, filmmakers, streamers, and developers to publish and sell their work through Amazon's platforms.

## Company profile

- Symbol: AMZN
- Exchange: NASDAQ
- Security type: Stock
- Sector: Consumer Cyclical
- Industry: Internet Retail
- Composite sentiment: positive (17 on a -100 to +100 scale)

## Key statistics

| Metric | Value |
| --- | ---: |
| Market capitalization | $2.66T |
| Enterprise value | $2.75T |
| Trailing P/E | 32.08 |
| Forward P/E | 24.97 |
| Price to book | 6.01 |
| Price to sales | 3.58 |
| Beta | 1.46 |
| Net margin | 12.22% |
| Revenue growth | 16.60% |
| Earnings growth | 74.80% |
| 52-week high | $278.56 |
| 52-week low | $196.00 |
| Average volume | 50.77M |

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## Recent news

- [Amazon (AMZN) Launches Leo Broadband As Alexa Ads And AWS AI Reach Grow](https://finance.yahoo.com/markets/stocks/articles/amazon-amzn-launches-leo-broadband-221242094.html) — Jul 9, 2026
- [Amazon (AMZN) Laps the Stock Market: Here's Why](https://finance.yahoo.com/markets/stocks/articles/amazon-amzn-laps-stock-market-214505596.html) — Jul 9, 2026
- [Collect 15% On DASH Stock Now, And Still Keep 21% Of Upside](https://www.trefis.com/articles/606421/collect-15-on-dash-stock-now-and-still-keep-21-of-upside/2026-07-09) — Jul 9, 2026
- [Nvidia owns the AI chips market. Google, Amazon, and others are coming](https://qz.com/custom-ai-chips-openai-google-amazon-microsoft-meta-tesla-070626) — Jul 9, 2026
- [How SpaceX Stock Can Hit $900](https://www.barrons.com/articles/spacex-stock-price-analyst-target-7a020bc8?siteid=yhoof2&yptr=yahoo) — Jul 9, 2026
- [AI could cause a huge electricity shortfall in the US, Bank of America says: A closer look](https://finance.yahoo.com/video/ai-could-cause-huge-electricity-201410692.html) — Jul 9, 2026
- [Instacart remains insulated from Amazon's grocery push, Jefferies survey suggests](https://www.proactiveinvestors.com/companies/news/1095225/instacart-remains-insulated-from-amazon-s-grocery-push-jefferies-survey-suggests-1095225.html) — Jul 9, 2026
- [New Research Finds Structural Budget Reallocation Is Reshaping Global Digital Advertising](https://www.globenewswire.com/news-release/2026/07/09/3325171/0/en/New-Research-Finds-Structural-Budget-Reallocation-Is-Reshaping-Global-Digital-Advertising.html) — Jul 9, 2026
- [Jeff Bezos doubles down on Blue Origin with $2B](https://www.thestreet.com/investing/jeff-bezos-doubles-down-on-blue-origin-with-2b) — Jul 9, 2026
- [Micron's Share Price Dip Presents a Compelling Buying Opportunity](https://www.fool.com/investing/2026/07/09/microns-share-price-dip-presents-a-compelling-buyi/?source=iedfolrf0000001) — Jul 9, 2026

## Frequently asked questions

### What is the current market sentiment for AMZN?

As of Jul 10, 2026, Amazon.Com Inc (AMZN) carries positive (+17 on a −100 to +100 scale) composite sentiment. The score fuses recent news tone, analyst recommendations, technical posture, insider and congressional activity, and market attention into a single figure. The full breakdown of each component is in the report.

### How has AMZN stock been performing?

Amazon.Com Inc last closed at $243.62, around the middle of its 52-week range of $196.00–$278.56.

### What is AMZN's market cap and valuation?

Amazon.Com Inc has a market capitalization of about $2.66T, a trailing P/E of 32.1.

### What sector is AMZN in, and who are its competitors?

Amazon.Com Inc operates in the Consumer Cyclical sector, specifically Internet Retail. Comparable companies include EBAY, CPNG, DDS, ETSY, M.

### Where can I find a full analysis of AMZN?

The full AMZN report covers the bull and bear cases, technical signals with entry, stop and target levels, complete financial statements, earnings history, insider and congressional trades, and the conditions that would invalidate the thesis. It requires a free account.

## Important information

This page is generated from public market and company information. Data can be delayed, incomplete, or wrong. It is research and analysis, not financial advice.

- [Methodology](https://synoptiv.com/methodology)
- [Disclosures](https://synoptiv.com/disclosures)
- [Full report](https://synoptiv.com/stock/AMZN/v/1) (account and access required)