# Apple Inc. (AAPL) stock analysis and sentiment

Canonical page: https://synoptiv.com/stock/AAPL
Methodology: https://synoptiv.com/methodology
Author: Synoptiv Research Engine

Last analyzed: Jun 24, 2026

Apple Inc. (AAPL) last closed at $294.30, in the upper half of its 52-week range of $199.26–$317.40. Composite market sentiment across 4 analyses is positive (+37 on a −100 to +100 scale), as of Jun 24, 2026.

## What the data says

Apple's shares last closed at $294.30, near the upper end of a 52-week range that runs from $199.26 to $317.40 — a span that has seen the stock trade nearly 60% above its low over the past year, with the current price sitting closer to the high than the low. A beta of 1.09 puts its movement broadly in line with the wider market rather than notably above or below it.

At roughly $4.36 trillion in market capitalization, the market is pricing Apple at about 35.9 times trailing earnings and 30.9 times forward earnings, the gap between the two reflecting expectations of higher earnings ahead. The price-to-book ratio of 40.9 is a function of an asset-light balance sheet relative to the value the market assigns the business. Underlying profitability is substantial: a 27.2% profit margin means more than a quarter of revenue converts to profit. The dividend yield of 0.37% is modest, indicating most shareholder return has come through price rather than income.

Recent news flow around Apple has been thin on company-specific developments. The one direct item concerns a deal with Intel, framed in relation to the stock's timing. The rest of the coverage sits at the sector and market level — semiconductor demand, Micron's earnings, chip-sector gains, technology and AI-focused ETFs, and broader dividend and portfolio commentary. In other words, the current news cycle is largely about the environment Apple operates in rather than about Apple itself.

## About Apple Inc.

Apple designs and sells consumer and business hardware and software, and is among the largest companies in the world by revenue and market value. The iPhone accounts for the bulk of its sales, and its other products — including the Mac, iPad, and Apple Watch — are built to work within a software ecosystem that centers on the iPhone. Alongside devices, the company sells services such as streaming video and subscription offerings, and has extended its platform into augmented reality.

Apple develops its own operating systems and designs its own chips in-house, but outsources manufacturing to contractors including Foxconn for assembly and TSMC for semiconductor fabrication. Sales are split between Apple's own retail stores and online channels, which account for a bit under half of revenue, and indirect channels such as carriers, resellers, and other third-party distributors.

## Company profile

- Symbol: AAPL
- Exchange: NASDAQ
- Security type: Stock
- Sector: Technology
- Industry: Consumer Electronics
- Composite sentiment: positive (37 on a -100 to +100 scale)

## Key statistics

| Metric | Value |
| --- | ---: |
| Market capitalization | $4.36T |
| Trailing P/E | 35.91 |
| Forward P/E | 30.9 |
| Price to book | 40.91 |
| Dividend yield | 0.37% |
| Beta | 1.09 |
| Net margin | 27.15% |
| 52-week high | $317.40 |
| 52-week low | $199.26 |

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## Frequently asked questions

### What is the current market sentiment for AAPL?

As of Jun 24, 2026, Apple Inc. (AAPL) carries positive (+37 on a −100 to +100 scale) composite sentiment. The score fuses recent news tone, analyst recommendations, technical posture, insider and congressional activity, and market attention into a single figure. The full breakdown of each component is in the report.

### How has AAPL stock been performing?

Apple Inc. last closed at $294.30, in the upper half of its 52-week range of $199.26–$317.40.

### What is AAPL's market cap and valuation?

Apple Inc. has a market capitalization of about $4.36T, a trailing P/E of 35.9, a dividend yield of 0.37%.

### What sector is AAPL in, and who are its competitors?

Apple Inc. operates in the Technology sector, specifically Consumer Electronics. Comparable companies include SNDK, DELL, WDC, HPE, NTAP.

### Where can I find a full analysis of AAPL?

The full AAPL report covers the bull and bear cases, technical signals with entry, stop and target levels, complete financial statements, earnings history, insider and congressional trades, and the conditions that would invalidate the thesis. It requires a free account.

## Important information

This page is generated from public market and company information. Data can be delayed, incomplete, or wrong. It is research and analysis, not financial advice.

- [Methodology](https://synoptiv.com/methodology)
- [Disclosures](https://synoptiv.com/disclosures)
- [Full report](https://synoptiv.com/stock/AAPL/v/4) (account and access required)